TOP 5 PROMINENT NIGERIAN MOVIES IN THE MEDIA.

The maiden edition of our Entertainment Industry Media Analysis revealed the top 5 #Nollywood movies in the month of #June 2021 based on their exposure in the media space.


When I was growing up I had no idea I would be a fireman (of sorts) one day. As a matter of fact, I don’t know anyone working in PR who knew they would be regularly putting out fires when they entered the field. Today I can say I’m a veteran: I am a PR pro, and I put out fires regularly using time-tested processes and media monitoring tools. Truth is, a large portion of the work PR pros do involve PR crisis management. …


As PR professionals and measurement advocates, many of us spend a great deal of time talking and writing about how important it is to measure public relations activity in a real, quantitative way. It’s important to be able to support PR activities with numbers-based evidence to prove to a client that the process works. Proper measurement demonstrates the value of having a PR program, and can guide future efforts so that results are more predictable — and more successful.

The reverse is also true: clients should use measurement to assess their PR agencies — for many of the same reasons.

Results matter


One of the most frequently mentioned barriers to setting up a PR measurement program is the time it takes. This is completely understandable — it does take time to set up measurement, and PR professionals frequently go from one client issue to the next with barely enough time to re-calibrate.

This is because the bulk of public relations work is either very or somewhat time sensitive. You don’t tell reporters you’ll “get back” to them once you’re done setting up Google Analytics. Similarly, social media, now a large part of most PR work, moves quickly and requires attention. …


Picture this. You’re a professional working in communications. One morning, your organization makes the front page or Margaret Wente’s column for all the wrong reasons.

You bust your butt to get your side of the story across, set the facts straight, and extricate your organization from the crisis.

Everybody is shaken by the experience. Your bosses are extremely nervous.

In this situation, would you dare to measure the impact of all this negative coverage on your organization?

As I’m sure you know, good news rarely makes headlines.

I am convinced, for instance, that the staff at Collège Brébeuf, a prestigious…


Almost all organizations examine Google Analytics to judge results of their public relations, marketing and advertising efforts.

At some point in their careers, PR pros may hear clients or corporate managers complain that Google Analytics reports indicate lackluster PR campaigns. Website traffic is not meeting expectations. Perhaps page views fell or bounce rates increased. Google Analytics is certainly valuable for measuring website performance. Actually, it’s widely recognized as the gold standard for website analytics.

Here’s the thing, though: Google Analytics offers limited worth as a measurement tool for PR.

That’s because the principal goal of PR is not usually to…


The experts we talk to routinely stress the importance of having a crisis plan. Of course, as we all learned when writing papers in school, it’s not enough simply to do the initial work — we must revise mindfully and make important adjustments.

Scott Rainone, managing partner at Fahrenheit Strategic Communications, realizes that attempting to appraise every aspect of your plan is intimidating and overwhelming, so in PR News’ Crisis Management Guidebook, he recommends starting the evaluation process in stages by determining which components are most critical to your approach and your organization. …


Picture this. You’re a professional working in communications. One morning, your organization makes the front page or Margaret Wente’s column for all the wrong reasons.

You bust your butt to get your side of the story across, set the facts straight, and extricate your organization from the crisis.

Everybody is shaken by the experience. Your bosses are extremely nervous.

In this situation, would you dare to measure the impact of all this negative coverage on your organization?

As I’m sure you know, good news rarely makes headlines.

I am convinced, for instance, that the staff at Collège Brébeuf, a prestigious…


One of the most frequently mentioned barriers to setting up a PR measurement program is the time it takes. This is completely understandable — it does take time to set up measurement, and PR professionals frequently go from one client issue to the next with barely enough time to re-calibrate.

This is because the bulk of public relations work is either very or somewhat time sensitive. You don’t tell reporters you’ll “get back” to them once you’re done setting up Google Analytics. Similarly, social media, now a large part of most PR work, moves quickly and requires attention. …

P+ Measurement Service

P+ Measurement Services is an Independent PR measurement and evaluation consultancy.

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