Making time for PR measurement

Start small

Pick the low-hanging fruit first

  • Objective: to increase donations by 10 percent over last year’s fundraising total;
  • Activities: Local media outreach, targeted social media promotion of event, and direct email campaign to ongoing/regular donors.
  • Data collection: for media outreach, an event-specific microsite that links to a ticket page, for targeted social promotion a link to ticket sales page, and a direct email campaign asking donors to increase their donation from last year by adding a specific dollar amount (if they donated $100 last year, ask for $110 this year, etc.).

Delegate

Don’t go it alone — if possible

Eventually, it gets easier

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P+ Measurement Service

P+ Measurement Service

P+ Measurement Services is an Independent PR measurement and evaluation consultancy.