The Top 10 PR Measurement Atrocities and How You Can Avoid Them

1. Making up Metrics

2. Torturing Numbers Until They Say What You Want

3. You Use Multipliers

4. Using BS Benchmarks

5. Failing to Get Agreement on What “Good” Is

6. Not Having a Test in Place to Judge the Completeness of the Data

7. Not Having a System in Place to Deal with the Data When it Comes in

8. Not Having Clear Definitions and Search Terms

9. Having Unrealistic Expectations — Budget Wise

10. Trying to Compare Apples to Fish

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P+ Measurement Services is an Independent PR measurement and evaluation consultancy.

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P+ Measurement Service

P+ Measurement Service

P+ Measurement Services is an Independent PR measurement and evaluation consultancy.

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